Photo: James Leynse / The Image Bank Unreleased / Getty Images
McDonald’s restaurants in the Netherlands have recently debuted the “world’s first billboard” that smells like their food.
When pedestrians pass within about 15 feet of the logo-free, red and yellow billboards, they are greeted by the distinctive scent of McDonald’s fries.
A McDonald’s employee installs a tray of fries into the billboard, which relies on state-of-the-art ventilators to “suck and diffuse” the scent.
The chain’s representatives said, “Smell has been proven to be more effective at sparking clear and emotional memories than images. With the inclusion of this next sense in our advertising, we found a new way to remind people of good times at McDonald’s.”