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Your Favorite Macaroni and Cheese Brand Is Changing Its Name and Iconic Box


Mac N' Cheese

Photo: Getty Images

For 85 years, Kraft Mac & Cheese has been America’s go-to macaroni and cheese and an undeniable comfort food favorite, and with over 1 million boxes of the iconic blue box sold every day, we say goodbye to the end of an era.

Don't panic, the gooey deliciousness that is Kraft's boxed macaroni meal, isn't going anywhere, but they are getting a makeover and a slight name adjustment.

According to The Kraft Heinz Company, "The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging. The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand."

Something else that is changing is their classic blue box which will now feature a single color of blue and "amplifies the brand's most recognizable asset — the noodle smile", according to a release on the company's site.

The new boxes will begin hitting shelves in August.


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