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Auntie Anne’s is getting into the fragrance market with a new perfume inspired by its iconic pretzels.
“Knead,” is infused with notes of buttery dough, salt, and a hint of sweetness.
The pretzel-maker describes each spritz as stimulating the experience of passing by an Auntie Anne’s store and breathing in the nostalgic aroma of the mall food court.
Auntie Anne’s will host a pop-up perfume store on August 13 in New York City.
Following the event, the perfume will be available for purchase on Auntie Anne’s website.
“Knead” comes in a 1-ounce bottle for $25 and a 3.4-ounce bottle for $45.