Photo: wwing / iStock Unreleased / Getty Images
Cheese fans can now showcase their love for the Velveeta brand with a new beauty product.
'Velveeta Gold' as it is known is not an April Fool's Joke, but the new semi-permanent hair dye is based off the yellow hue of the American cheese.
The dye is part of the brand's new "La Dolce Velveeta" lifestyle campaign, which includes products like boxed mac and cheese, sunglasses, and other accessories.
The cheese brand tapped model and actress Julia Fox, who debuted her Velveeta golden locks over the weekend, to lead the campaign.
“The signature Julia Fox vibe is something that can’t be explained and one that exudes confidence and continuously pushes the boundaries of the status quo,” Fox said in the press release. “When Velveeta shared what their brand is all about, it truly resonated with me as I am always trying to live life to the fullest and go all in for the things I love. I love my pasta and cheese so Velveeta is an immediate yes and Velveeta Gold hair is a look I can totally get behind.”
The dye is available in 4 oz. jars for a limited time through Amazon's website.